Best customizable CRM software

Bitrix24 is a flexible software, all-in-one solution, that can bend to most business cases. Main tools include CRM system, communications, Contact Center, task and project management, website templates. Comes in the cloud or on-premise with open source code access.

First of all, what do we have in Bitrix24? 

Our company works with a freemium policy, which means that all core features and modules are unlocked. CRM in particular is fully-featured and totally free. There are no limitations in size or profits you make. Create leads, deals, companies and contacts, import/export them, quote and invoice. All fields are customizable and changeable, so you can save what you need and hide excessive details. With sales funnels, you can actually structure the whole process of your business, set automation and robots.

CRM can be auto-populated from Contact Center, CRM forms (suitable for any CMS service), 24/7 live-chat and website widget. You can create your own website with Bitrix24, run an online store with a product catalog. CRM can be integrated with online payment systems. You can run marketing campaigns through your communication channels, analyse feedback later. All interactions can be recorded and stored. Bitrix24 CRM is fully transparent, so you can make informed decisions about your business. Agents can see their results, so are managers.

Along with business capabilities, there are tools for collaboration, communication between users. HR tools, document management, knowledge base management are also available. Task and project management can be fused with CRM, so you can include your CRM element into your tasks and calendars.

Bitrix24 has more than 30 tools, that could be separate apps and services. But if there are not enough, app integration is available from Marketplace.

But why bitrix24 is the best customizable CRM software?

We have a great deal to make our platform versatile and suitable for many needs. Our customizable CRM software has customization on many levels. Some of them are basic and almost cosmetic, like tool menu bar. We have many instruments, so you have an option to pull tools you use more on top, while others can be hidden. And, of course, you can do core changes at, for example, what your selling process is, how your CRM card looks like, who has access.

Our CRM is suited to accommodate most business needs. Check our partners in your area here and ask them about CRM pre-sets available. Some types of business have common ground, so, if you want your CRM easy and fast, we offer pre-set CRM solutions for specific industries.

However, you always can manage your CRM yourself. We have flexible CRM options, which you can shape as you like. For example, you can shape deal cards for every sales funnel you have. Or your agents can have individual requirements, what they need to see and fulfil them on their own. Fields can be added and hidden in your CRM, but you always will have them saved. Access rights are also extra flexible everywhere. Limit access to individuals, groups, departments, etc. Intranet users and extranet users also can have different rights, so even if you invite outsiders, just give them safe accounts.


Bitrix24 is available in the cloud version or as on-premise edition with open source code access. Our free plan is free forever and there is a 15-day trial for all premium features. There are mobile and desktop applications for Bitrix24. You can access your account from any browser, so there no need to download something. Have your cloud account in 30 seconds.

* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page

Basic features

  • Free unlimited CRM system
  • Free 5GB online storage
  • Free email marketing
  • Free contact center
  • Website templates (CMS)
  • CRM forms, 24/7 Live chat, website widget ( anyCMS friendly)
  • Free custom fields
  • Flexible access rights
  • Sales funnel
  • Free quotes and invoices
  • Cloud or self-hosted (open source code access)
  • Free mobile CRM iOS and Android
  • Free integrations (RestAPI)

Fully featured CRM without limits

  • Leads/Contacts/Companies/Deals
  • Sale funnel
  • Calendars & Scheduling
  • Quotes and Invoices
  • Product Catalog
  • Online store
  • Import & Export
  • Currencies and taxes
  • Learn more

Contact Center

Fully customizable

  • Custom fields
  • Sales automation
  • Custom forms
  • Custom access right settings
  • Web to CRM
  • Email to CRM
  • Call to CRM
  • Learn more

Powerful reports

  • Custom reports
  • Dashboards
  • Sales pipeline
  • Sales funnel
  • Expected sales
  • Agent activity reports
  • Unpaid invoices
  • Lead sources (marketing channels)
  • Learn more

More than just CRM

  • Intranet and extranet users
  • Tasks and projects inside CRM
  • Document management
  • Knowledge base management
  • Cloud file server
  • Sales agent management (HR)
  • Free intranet (collaboration)
  • Employee engagement
  • Much more!
Bitrix24 manuals are available at We also have a great YouTube channel that covers every aspect of Bitrix24 apps, from sales to planning to communications to document management. To download self hosted editions of Bitrix24 that can be installed on your own server and come with open source code access, please visit Bitrix24 Self-Hosted page.
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