A Sales Development Representative (SDR) is a professional responsible for reaching out to potential customers, qualifying leads, and setting up meetings for account executives or sales managers. They typically handle the early stages of the sales process.
An SDR works by researching target companies, initiating contact through calls or emails, and identifying whether prospects meet the company's ideal customer criteria. For example, an SDR might use CRM data to prioritize leads who recently interacted with marketing campaigns. Their main goal is to create qualified opportunities, ensuring a steady flow of prospects for the sales team to close.
If you are looking for simple and powerful SDR software, consider Bitrix24. With over 35 sales and email marketing tools on board, Bitrix24 is a perfect choice for any business.
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