Using a CRM system strictly for managing customer data is so old-school. Customer data can and should be leveraged for sales and marketing, which is exactly what Bitrix24 CRM offers you. No need to set up integrations with email marketing services, no need to export your client data elsewhere. With Bitrix24, you can launch email marketing campaigns right from your CRM using our built-in tools.
Marketing campaigns launched directly from your CRM (emails, text messages, voice broadcasting, Google/Facebook ads, lookalike audiences, and more)
Marketing automation (workflows and triggers)
Sales and marketing analytics for all of your channels (both online and offline)
CRM marketing works great not only for big companies with a sizable client base. Even if you have only a handful of contacts (or none at all), Bitrix24 CRM marketing will help you to build and expand that client base.
Import an existing client base to Bitrix24 CRM if you have one. If you don’t - you can get some using Bitrix24: create a landing page with a web form, publish it, and start acquiring leads
Segment your clients by age, location, purchase history, or any other available criteria
Pick the marketing channel you’d like to use and launch your ad campaign for the selected segment right from Bitrix24
Different people are receptive to different ads and different mediums. Bitrix24 allows you to create a custom segment in your CRM (based on criteria like age, gender, location, purchase history, etc.) and launch an ad campaign targeted at this segment in just a few clicks.
The selected segment will be updated along with the rest of your client base in Bitrix24 CRM. Got your own client base with custom segments? Import it into Bitrix24, the segments will remain intact.
With Bitrix24, you can send out emails to the contacts from your CRM using our built-in email marketing tool. But it’s not just emails - Bitrix24 allows you to test out different marketing channels to see which one yields the best ROI for a particular segment.
Email marketing (email builder, templates, email sequences)
SMS marketing (a nice and simple way to deliver your sales message)
Social media marketing (Facebook, Instagram, WhatsApp, Telegram)
Robocalling (automated phone calls with a pre-recorded message)
Select a segment in your client base and send it directly to your ad network account on Google or Facebook. This way, you can show your ads only to those audiences who have already interacted with your brand: existing customers and new leads. Every time you update a segment in your CRM, these updates will be automatically reflected in your ad network account as well.
Finding the right audience is not always easy and certainly not cheap - that’s where lookalike audiences come in. This tool allows you to launch a Facebook or Instagram ad targeted at audiences who are almost identical to your existing segments. A great way to maximize your ROI - also available in Bitrix24.
Good marketing is not always about massive campaigns - it’s about getting the most out of what you have. With Bitrix24, you can easily turn any post on your Facebook or Instagram into a selling ad, allowing your potential customers to shop your products inside their social media platform of choice. It’s all done inside your Bitrix24 CRM:
Select a post you’d like to promote
Add the link to your website/product
Submit the post
You can create a new product to advertise it via promoted posts or pick an existing item from your catalog. If you’re new to this whole thing, no problem: we will guide you through each step and even suggest the optimal ad budget.
One purchase per client is certainly not enough to compensate for a costly ad campaign, which means you have to get the most out of every client. How? By offering your products to the existing clients. Automate the repeat sales process by setting up repeat deals and distributing them across your team - no additional input is required from you.
Make the process of finding lookalike audiences as precise as possible by showing your ads only to those who are really interested in them. Bitrix24 allows you to send additional information about your clients from CRM to Facebook. This way, your lookalike audience will be defined based not only on the general information like gender, age, and location, but also on the data from your CRM (e.g., purchase history).
Automate your customer communication in the early stages of the sales funnel - this way, your leads will have a higher chance of being converted into deals, saving your sales reps time for more important tasks. You set a promo message to be automatically sent to every new lead you add to CRM or only to leads who completed a specific action (e.g., submitted a form on your website or called you on the phone).
Why waste your ad budget on something that does not bring your new customers and/or deals? Using Bitrix24 Sales Intelligence, you will be able to identify top-performing marketing channels (online or offline) and see what can be done about the underperforming ones.
Bitrix24 comes with several dozen integrations available in Bitrix24.Market. You can also create your own apps using our REST API.