Product

What is cold calling?

Glossary

Cold calling is the practice of contacting potential customers by phone who have not expressed prior interest in a product or service. It's a traditional but still widely used sales technique for reaching new leads.

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How to do cold calling?

Successful cold calling involves research, preparation, and a friendly, value-focused approach. For instance, a sales rep might open with a personalized insight about the prospect's company and briefly explain how their solution helps solve a common challenge. Consistency and empathy are key to turning cold calls into warm leads.

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Cold calling in Bitrix24

If you are looking for a simple and powerful tool that has both telephony and CRM capabilities, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect CRM system for cold calling.

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Free

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Unlimited users

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35+ tools

15.000.000+ organizations have chosen Bitrix24