Sales development is the process of identifying, qualifying, and preparing leads before they are passed to the sales team for closing. It bridges the gap between marketing (which generates leads) and sales (which secures deals).
Sales development teams analyze incoming leads, research prospects, and engage them through calls or emails to confirm their interest and fit. For example, a sales development rep (SDR) might contact leads from a recent campaign to schedule demos for qualified prospects. This ensures that sales reps focus their time on leads most likely to convert, improving efficiency and deal success rates.
If you are looking for simple and powerful SDR software, consider Bitrix24. With over 35 sales and email marketing tools on board, Bitrix24 is a perfect choice for any business.
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