In 2017,
Askarasoft, a Bitrix24 Gold Partner in Indonesia, partnered with the world’s most versatile and affordable CRM. Over the next eight years, they leveraged Bitrix24’s flexibility and robust features to build a thriving business and meet the growing demand for customizable solutions.
From the very beginning, Askarasoft focused on building a strong digital presence. With a tight budget, they relied on SEO, social media, and a well-crafted landing page to introduce Bitrix24 to potential clients. The platform’s flexibility and on-premise capabilities quickly set it apart from more expensive competitors. Despite the lack of brand recognition, Askarasoft’s commitment to client support during trial periods helped build trust and drive adoption.
Today, Askarasoft has a structured and multi-channel approach to attracting new clients. A dedicated marketing team runs regular webinars, LinkedIn campaigns, and YouTube tutorials to establish thought leadership. They also leverage paid ads, email marketing, and offline events to expand their reach. By positioning Bitrix24 not just as a CRM but as a full-suite solution for document management, project management, and compliance, they’ve tapped into new markets and grown their customer base significantly.
The results speak for themselves. Since 2017, Askarasoft has increased its revenue by 10 times and expanded its team sevenfold. They were even recognized as Bitrix24’s Best Enterprise Seller in 2021. Michael Chandra, the company’s director, credits the partnership with opening doors to larger clients and new opportunities. His advice to new partners is simple: take full advantage of Bitrix24’s training and marketing resources, and start learning early. With the right strategy and support, success is within reach.
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