What is sales development?

In most CRM systems, the term sales development designates a process of working with marketing qualified leads (MQL) in order to determine if they meet sales qualified lead (SQL) criteria.
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How does sales development work?

The person in charge of the sales development process is called a sales development representative (SDR).
In some organizations, SDR is a middleman between marketing and sales, meaning they pass the lead onto more experienced sales people immediately after the qualification process is completed. In other organizations SDR handles the prospect throughout the customer journey, from lead to deal.
Advanced sales development CRM software allows full automation of the process, helping SDRs easily identify best prospects and enabling lead nurturing for those who aren't ready to buy.

Sales development in Bitrix24

If you are looking for simple and powerful SDR software, consider Bitrix24. With over 35 sales and email marketing tools on board, Bitrix24 is a perfect choice for any business.




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15.000.000+ organizations have chosen Bitrix24