Data hygiene means keeping business and customer data accurate, complete, and up to date. It involves regularly cleaning, validating, and removing duplicate or outdated information from databases.
Data hygiene works through a combination of manual review and automated tools that detect inconsistencies and errors. For example, a CRM system may flag contacts with missing email addresses or merge duplicate records. Maintaining good data hygiene helps teams make reliable decisions, improve targeting accuracy, and prevent costly mistakes in marketing and reporting.
If you are looking for a simple and powerful CRM with serious data hygiene capabilities, consider Bitrix24. With over 35 tools on board, Bitrix24 is a perfect tool for any business.
Cookies: This website uses cookies for analytical and technical reasons. ‘Analytical Cookies’ are inserted by Google Analytics to help us understand which countries our visitors come from, which pages they visit and what actions they take on this site. ‘Strictly Necessary Cookies’, as the name implies, are a type of cookies that are required for proper functioning of certain features of this website, such as the ability to use live chat. Disabling these cookies will disable access to those features and degrade your website experience.
Cookies of both types can be enabled or disabled within this plugin.
More information about our Cookie Policy