Lead capture is the process of collecting contact information from potential customers interested in your product or service. It typically happens through web forms, chatbots, social media, or landing pages.
When a visitor fills out a form or engages with a campaign, their information is automatically stored in the CRM. For instance, a marketing team might use a sign-up form offering a free demo to capture qualified leads. Proper lead capture ensures a steady flow of prospects into the sales pipeline and allows teams to follow up efficiently.
If you are looking for simple and powerful lead capture software, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.
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