Product

What is telemarketing?

Glossary

Telemarketing is the process of using phone calls to promote products or services, generate leads, or collect feedback from potential customers. It can be used for both B2B and B2C sales campaigns.

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Telemarketing vs. cold calling

While both involve reaching out to prospects by phone, telemarketing is broader and may include follow-ups, customer surveys, or appointment setting. Cold calling, on the other hand, targets individuals who have had no prior contact with the business. For example, a telemarketing campaign might call existing customers about a product upgrade, while cold calling aims to introduce the company to brand-new leads.

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Telemarketing in Bitrix24

If you are looking for simple and powerful telemarketing software, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

15.000.000+ organizations have chosen Bitrix24