In its very core, Bitrix24 is a free and unlimited database for your customers. With it, you can get a clear view of who’s bought what and when your client last placed an order. You get a smarter way of sorting out customers by sales volume or specific items bought. Wait, this isn’t all Bitrix24 has to offer.
Bitrix24, a powerful customer database software, allows you to automatically reactivate previous customers who’ve been inactive and increase customer value by upselling to your most loyal audience. All of this is housed in a simple, easy-to-understand interface that even newbies can master within minutes.
Simply put, a customer database constitutes the software that aims to keep all personal information about the consumers, including names/surnames, email addresses, purchase history, and demographic data, all in one location. This predicts establishing productive communication with consumers, updating the actual information, and significantly upgrading efficiency.
User data unification process. Since the software has the goal of collecting information about the client's personal data and generating or saving them, for greater efficiency, special systems are used — connectors that operate with the next information:
Campaign success factors;
Data from the client support service.
After carrying out such manipulation, CDS is capable to start the unification process and integrate them into one web profile.
Development of a single client view. The data from this source is totally protected and in such a way it can as well be combined into an individual web profile, that’s why, this is just an option for user identification.
Identification process solutions. This app is aimed to recognize the customers and track their history of searches, purchases, etc..
Data analysis and activation process. After the CDS completes the earlier mentioned identification and aggregation processes, data analysis begins to better understand the customer's preferences to help improve service delivery. The analysis takes place on 3 levels:
Deep analysis of the consumer’s personality;
Analytics of the consumer’s web history on the service;
Segmentation of the intended audience.
The concept of creating an effective client database is the key to success in solving marketing and sales activities. Below is the list, step-by-step instructions for the process of creating this service are described.
Final definition with database functions. Defining and understanding the principle of database function is an important point. The task of a truly effective database first of all includes processing the following 4 functions:
Operational management of relations with the consumers. Assists the specialists in their work by providing access to the needed information that will allow considering the wishes of customers.
Analytics function. In such a case, the data is used for the aim of maintaining the image, true marketing efforts (application of specific chips to the guest), and authority among the consumers.
Cooperation. CRM database is a component of agreements on any issues and distribution of goals mid the colleagues.
Strategic function. Providing the information related to consumers, products, market and some related offers, competitors, identification of faces, etc. Such type of data is usually used to attract an intended audience.
Sources of the information. Data reliability as well plays a vital role. Your focus will be on customer data from various departments of the company, likewise related to customer relations. It is mandatory to fill out the information data about the wishes of customers.
Selection of the type of databases. A total of 3 formats:
Network database. This provides for the organization of the already received information about consumers in a complex Internet service.
Relational database. The target is to process the received digital info data.
Hierarchical database. Such group types received information in easy structures.
Data structuring. Positions the division of marketing data into certain segments with the capacity to access and operate that information.
Expansion of the database. Just after creating the database, the next level is to supplement the software with other essential sources. The expansion function is able to aid the process of a larger volume of customer data, leveling up the authority of your company in the market.
Development of a permanent maintenance program. A service of such type requires frequent system updates. This is to ensure the accuracy of the information data. Updating is capable in several ways:
Adding some data from new campaigns;
Deleting data of the long-inactive clients;
Asking the customers to update their accounts.
Customer database software possesses a variety of pros that contribute to its authority and prominence among the consumers who use this software to operate the process of managing relationships with clients, since the responsibilities of this app include the following critical options:
Accurate reporting. Due to the automated software, a huge amount of information is processed and then the most accurate report on the effort performance is formed.
Indicators of the rising flow of customers. Employees take the analyzed information about the considerations in order to improve customer service more and interest everyone, using special offers, promotions, etc.
Saving time for entering data. With the appearance of such a type of a database, the process of entering data into the system and processing it got plain and clear.
Access to data 24/7. Employees are to have access to data information in some minutes or even seconds. In such a way, the processing of personal data will become more flexible, prompt, and efficient.
Teamwork. The development of the desired tools for working out the process will allow employees to cooperate more effectively since each tool is a solution to a specific issue or aim.
* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.