Looking for a free customer tracking tool? Meet Bitrix24, the world’s most popular free CRM and customer tracking software, used by over 12 million companies to track over 500,000 million customers in 187 countries.
What does customer tracker do? There’s a bit of confusion about what customer tracking software does and if it’s the same thing as CRM or not. So, we will describe customer tracking features as they are available in Bitrix24.
Clearly, a customer tracking system should answer one major question – how many customers do I have? The ideal customer tracking system tracks every single person who has made a purchase from you.
- Sales tracking
Sales tracking is different than customer tracking, but Bitrix24 and other CRM solutions track both. This is important, because in many instances a single customer makes multiple purchases. If you want to calculate customer LTV (life time value), you need to have an accurate record of all purchases made by every single client, especially if you run a subscription-based business. This feature is called order tracking in some solutions.
- Customer segmentation
A HUGE but underestimated benefit of customer tracking software is ability to create customer segments. Segments can be static or dynamic. Here are some customer segment examples: all customers who bought product A, all customers from California, all customers who made a purchase in last 90 days, all customers in California who bought product A within the last 90 days.
Customer reactivation and marketing campaigns
Customer tracking system makes it easy to identify customers who stopped buying from you. Once you identify inactive customers, you can contact them or launch automated reactivation campaigns. Likewise, you can use Bitrix24 to send offers and sell more to existing customer base.
* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.