Articles The Ultimate CRM Face-off: Bitrix24 vs. Copper CRM

The Ultimate CRM Face-off: Bitrix24 vs. Copper CRM

AI CRM Tools Comparisons
Bitrix24 Team
10 min
Updated: May 17, 2024
Bitrix24 Team
Updated: May 17, 2024
The Ultimate CRM Face-off: Bitrix24 vs. Copper CRM

In the digital age, Customer Relationship Management (CRM) systems have become a vital asset for businesses aiming to cultivate strong customer relationships and streamline their operational processes. 

With so many CRM solutions available, choosing the right one is a critical decision for businesses. Bitrix24 and Copper CRM have distinguished themselves as two notable contenders, each offering its own unique features and capabilities.

Bitrix24, known for its extensive suite of tools, caters to a broad spectrum of business needs, ranging from startups to large enterprises. Meanwhile, Copper CRM has proven popular for its user-friendly interface and seamless integration with Google Workspace. 

This article presents a comprehensive face-off between these two CRM giants: Bitrix24 vs Copper CRM. From client management and sales pipeline handling to task management, automation, and analytics, we will evaluate how each CRM stands up against the other. By the end, you’ll be able to choose the one best suited for you and your business.

Overview of Bitrix24

Bitrix24 is a comprehensive CRM solution that offers a wide array of features beyond traditional client management. Designed to cater to businesses of all sizes, its versatility and depth of functionality are what sets it apart in the marketplace.

Key Features

  • Extensive CRM Capabilities

Bitrix24 provides robust tools for managing customer relationships, including contact and lead management, sales pipeline visualization, and interaction tracking.

  • Project and Task Management

The platform integrates project management tools, allowing teams to track progress, collaborate on tasks, and meet deadlines efficiently.

  • Communication Tools

Bitrix24 includes various communication features such as email, chat, and video conferencing, facilitating seamless internal and external communication.

  • Marketing Automation

The system offers tools for marketing automation, including email campaigns and social media management.

Bitrix24 is The Best Free Copper CRM Alternative

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Headline Strengths

  • Bitrix24 is renowned for its comprehensive suite of tools, offering businesses an all-in-one solution for CRM, project management, and marketing.

  • The platform's scalability and customization options allow businesses to tailor it to their evolving needs.

Overview of Copper CRM

Copper CRM, previously known as ProsperWorks, is designed to provide a simple yet effective CRM solution, particularly for businesses that rely heavily on Google applications.

Key Features

  • Google Workspace Integration

Copper CRM stands out for its deep integration with Google Workspace, allowing users to manage client interactions directly from Gmail, sync with Google Calendar, and utilize Google Docs within the CRM.

  • Intuitive User Interface

The platform is recognized for its clean and intuitive user interface, making navigation and operation straightforward for all skill levels.

  • Sales Pipeline Management

Copper CRM offers robust tools for managing the sales pipeline, including lead tracking, opportunity management, and customizable pipelines.

  • Task and Project Tracking

It provides functionalities for tracking tasks and projects, enabling teams to stay on top of their deliverables and client engagements.

Headline Strengths

  • The primary strength of Copper CRM lies in its integration with Google Workspace, making it an ideal choice for businesses that operate within the Google ecosystem.

  • Its user-friendly interface is also a major plus, allowing for quick adoption and minimal training requirements.


Feature-by-Feature CRM Comparison

When comparing Bitrix24 and Copper CRM, it's essential to examine their features side by side to understand how they cater to different business needs. Here's a breakdown of their key features:

Client Management

  • Bitrix24

Offers a comprehensive client management system with detailed client profiles, interaction tracking, and extensive customization options.

  • Copper CRM

Focuses on a more streamlined client management approach, integrated closely with Google Workspace, providing ease of use but with fewer customization options compared to Bitrix24.

Sales Pipeline and Lead Management

  • Bitrix24

Provides advanced tools for visualizing and managing the sales pipeline and lead management, including automation features for sales processes.

  • Copper CRM

Offers efficient sales pipeline management with strong lead tracking capabilities, also incorporating workflow automation. 

Task and Project Management

  • Bitrix24

Includes robust project management features, task assignments, collaborative tools, and progress tracking, suitable for complex project management needs.

  • Copper CRM

While it offers task tracking and project management capabilities, they are less comprehensive than Bitrix24, focusing on simplicity and basic functionality.

Integrations and Extensibility

  • Bitrix24

Offers a wide range of integrations with various tools and platforms, making it highly extensible and adaptable to different business ecosystems.

  • Copper CRM

Excels in its seamless integration with Google Workspace, although its overall range of integrations is more limited compared to Bitrix24.

Reporting and Analytics

  • Bitrix24

Provides comprehensive reporting and analytics tools, offering in-depth insights into various business operations.

  • Copper CRM

Offers efficient reporting features, though they are not be as detailed as Bitrix24's, focusing more on simplicity and ease of use.

Usability and User Experience

  • Bitrix24

has a steeper learning curve due to its extensive features but offers a more comprehensive solution once mastered.

  • Copper CRM

Known for its user-friendly interface and ease of use, especially for those familiar with Google Workspace.

There is little doubt that on a feature-by-feature basis, Bitrix24 emerges as a more comprehensive tool with a broader range of functionalities. However, Copper CRM’s simplicity also caters well to users who prioritize ease of use and are heavily invested in the Google ecosystem.


Pricing and Plans

The cost of a CRM system is a crucial consideration for businesses. Here's how Bitrix24 and Copper CRM stack up in pricing and subscription plans.

Bitrix24 Pricing

  • Free Tier

Bitrix24 offers a robust free plan with basic CRM features, suitable for small businesses or startups. Its free plan is among the most generous on the market; so much so, that many small businesses never need to progress to the paid packages.

  • Paid Plans

The paid pricing plans range from the Basic plan at a lower cost with to the Enterprise plan offering full access to all features. The pricing is scalable based on the number of users and the level of functionality required.

  • Flexibility

Bitrix24 provides flexibility in its pricing, allowing businesses to choose a plan that fits their size and needs, making it a cost-effective solution for a range of businesses.

Copper CRM Pricing

  • No Free Tier

Copper CRM does not offer a free plan, which might be a barrier for small businesses or individual users.

  • Subscription Plans

The pricing starts with a Basic plan, offering essential CRM features, and extends to more advanced plans with additional functionalities and integrations..

  • Focused on SMBs

Copper CRM's pricing model is tailored more towards small to medium-sized businesses, with its plans designed to meet the needs of this segment.


  • Accessibility

Bitrix24 is more accessible for solopreneurs, small businesses, and startups due to its free tier, while Copper CRM's entry-level plan requires a financial commitment.

  • Value for Money

Bitrix24 offers a wider range of features at each pricing tier, potentially providing more value for money, especially for businesses that need a comprehensive set of CRM tools.

The pricing and plans of Bitrix24 and Copper CRM reflect their differing approaches to CRM solutions. 

Bitrix24 offers more flexible and varied options catering to businesses of all sizes, while Copper CRM focuses on providing streamlined solutions at a specific price point for SMBs.

Pros and Cons

To provide a balanced view, let’s summarize the main advantages and limitations of both Bitrix24 and Copper CRM.


  • Comprehensive Feature Set

Offers a wide array of functionalities covering CRM, project management, communication, and marketing automation.

  • Scalability

Suits businesses of all sizes, from startups to large enterprises, with scalable pricing plans.

  • Customization

High levels of customization allow businesses to tailor the platform to their specific needs.

  • Free Version Available

Provides a robust free plan that’s useful for small businesses or those just starting out.

  • Learning Curve

The extensive features can lead to a steeper learning curve for new users.

  • Complexity

Some users may find the system overwhelming due to its multitude of features and customization options.

Copper CRM

  • User-Friendly Interface

Known for its intuitive and straightforward user interface, making it easy for new users to adopt.

  • Seamless Google Workspace Integration

Ideal for businesses heavily invested in the Google ecosystem.

  • Limited Customization

Fewer customization options compared to Bitrix24.

  • No Free Plan

Lack of a free tier may limit accessibility for very small businesses or individual users.

  • Less Comprehensive

While streamlined, it lacks many of the more advanced features available in Bitrix24.

Bitrix24 shines as a versatile and comprehensive CRM solution, suitable for businesses seeking an all-encompassing platform. Copper CRM, on the other hand, stands out for its user-friendliness and seamless integration with Google Workspace, catering to users who prefer simplicity and are already embedded in the Google ecosystem.

Bitrix24 is The Best Free Copper CRM Alternative

Unlimited Free Trial

Register Today


With the wide range of CRM options available, sifting through the noise to find the one for you can be tricky. We hope this article has made that job that little bit easier. 

We’ve sought to be objective throughout. Ultimately, the decision between Bitrix24 vs Copper CRM should be based on the specific needs, size, and operational complexity of the business. For those requiring a comprehensive CRM system with extensive features and customization, Bitrix24 stands out. However, for businesses seeking an easy-to-use, streamlined CRM solution tailormade for Google Workspace, Copper CRM is a solid choice too.

The final decision is in your hands. If you’d like to join the 12 million users worldwide who rely on Bitrix24’s power and versatility to drive their success, then start for free today! You’ll wonder how you ever got by without us…


1. What is CRM and why is it important for businesses?

- CRM, or Customer Relationship Management, is a system that helps businesses manage, analyze, and improve their interactions with current and potential customers. It's essential for businesses as it aids in organizing customer information, streamlines sales processes, enhances customer service, and ultimately contributes to building stronger customer relationships.

2. How can CRM systems improve customer service?

- CRM systems centralize customer data, making it easier for customer service teams to access and use this information. This leads to quicker response times, personalized service, and more effective handling of customer inquiries and issues, thereby enhancing overall customer satisfaction.

3. Can CRM systems help with sales and marketing efforts?

- Absolutely. CRM systems provide valuable insights into customer behavior and preferences, which can be used to tailor marketing campaigns and sales strategies. They also assist in tracking sales leads and opportunities, helping sales teams to nurture and close deals effectively.

4. What should businesses consider when choosing a CRM system?

- Businesses should consider factors like the CRM's compatibility with existing systems, the level of customization and scalability it offers, ease of use, specific features relevant to their business needs, and the total cost of ownership, including setup, subscription, and maintenance costs.

5. Do CRM systems offer any benefits for project management?

- Many CRM systems, including Bitrix24 and Copper CRM, offer project management features. These tools help in organizing tasks, setting deadlines, assigning responsibilities, and tracking progress, which can significantly improve team collaboration and project delivery.

6. Is data security a concern with CRM systems?

- Yes, data security is a crucial aspect of CRM systems as they handle sensitive customer information. It's important to choose a CRM that complies with data protection regulations and offers robust security features like encryption, access controls, and regular security updates.

7. How do CRM systems integrate with other business tools?

- Integration capabilities vary between CRM systems. Some, like Copper CRM, offer deep integration with specific suites like Google Workspace. Others, like Bitrix24, provide broader integration options with various business tools and platforms. Integration is key for seamless data flow and efficiency across business operations.

8. Can small businesses benefit from using a CRM system?

- Yes, small businesses can greatly benefit from CRM systems. Many CRMs offer scalable solutions that can fit the budget and requirements of smaller operations. They help manage customer information efficiently, automate tasks, and provide insights that can drive growth.

9. Are there mobile-friendly CRM options available?

- Most modern CRM systems offer mobile-friendly CRM versions or apps, allowing users to access and manage customer data on the go, which is essential for businesses with field teams or those needing to access CRM data outside the office.
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Table of Content
Overview of Bitrix24 Key Features Headline Strengths Overview of Copper CRM Key Features Headline Strengths Feature-by-Feature CRM Comparison Client Management Sales Pipeline and Lead Management Task and Project Management Integrations and Extensibility Reporting and Analytics Usability and User Experience Pricing and Plans Bitrix24 Pricing Copper CRM Pricing Comparison Pros and Cons Bitrix24 Copper CRM Conclusion FAQ’s
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