Product

What is Outbound Marketing?

Glossary

Outbound marketing involves reaching out to a broad audience to promote products or services directly. It often uses ads, calls, or emails to capture attention quickly and engage the target audience.

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Common outbound tactics

Outbound methods include display ads, cold calls, email blasts, and direct mail campaigns. They work best for rapid brand exposure and reaching audiences who may not be actively searching for your product.

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