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What is a trigger in CRM?

Glossary

In CRM automation, a trigger is an event or condition that automatically initiates a specific action. Triggers help streamline processes by responding instantly when certain criteria are met – for example, when a new lead is added or a deal moves to a new stage.

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How do triggers work?

Triggers work by following “if-this-then-that” logic within CRM workflows. For instance, if a new contact is created, the system might automatically send a welcome email or assign the lead to a sales rep. This eliminates manual steps, ensures timely responses, and keeps data consistent across the CRM. Smart use of triggers helps teams save time and improve accuracy in everyday operations.

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Triggers in Bitrix24

If you need a simple and powerful CRM for trigger-based marketing, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Unlimited users

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35+ tools

15.000.000+ organizations have chosen Bitrix24