ROI, or Return on Investment, measures the profitability or efficiency of an investment. It's expressed as a percentage that compares the net gain from an investment to its total cost.
ROI in CRM helps businesses evaluate whether their CRM system is delivering value – for example, by increasing sales, improving productivity, or reducing churn. If a company invests $10,000 in a CRM and generates $30,000 in new sales, its ROI is 200%. Tracking CRM ROI ensures that the platform supports measurable business growth and justifies the investment.
If you are looking for simple and powerful customer management software to increase your ROI, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.
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